{"id":6625,"date":"2018-06-18T09:00:19","date_gmt":"2018-06-18T01:00:19","guid":{"rendered":"https:\/\/sensing.konicaminolta.asia\/?p=6625"},"modified":"2025-01-27T09:26:30","modified_gmt":"2025-01-27T01:26:30","slug":"how-store-lighting-influence-consumers","status":"publish","type":"post","link":"https:\/\/sensing.konicaminolta.asia\/id\/how-store-lighting-influence-consumers\/","title":{"rendered":"Bagaimana Pencahayaan Toko Mempengaruhi Konsumen? <br>18\/06\/2018"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row][vc_column][vc_empty_space][vc_column_text css=&#8221;&#8221;]<\/p>\n<h2>Bagaimana Pencahayaan Toko Mempengaruhi Konsumen?<\/h2>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;18px&#8221;][\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;1\/4&#8243;][vc_empty_space height=&#8221;8px&#8221;][vc_single_image image=&#8221;14781&#8243; img_size=&#8221;medium&#8221; style=&#8221;vc_box_outline&#8221; border_color=&#8221;black&#8221;][\/vc_column][vc_column width=&#8221;3\/4&#8243;][vc_empty_space height=&#8221;18px&#8221;][vc_column_text css=&#8221;&#8221;]Pencahayaan merupakan alat penting yang membantu menciptakan pengalaman berbelanja yang memengaruhi perilaku pembelian konsumen. Kebijaksanaan konvensional adalah bahwa toko dengan pencahayaan yang terang dan berwarna-warni dapat dengan mudah menarik konsumen. Namun, hal ini tidak praktis karena konsumsi energinya tinggi dan tidak ramah lingkungan. <a href=\"https:\/\/www.zumtobel.com\/PDB\/Ressource\/teaser\/sv\/Study_Presentation_and_Retail_Eye_Tracking.pdf\" target=\"_blank\" rel=\"noopener\">Penelitian<\/a> terkini mencari alternatif dan menemukan bahwa kecerahan toko bukanlah satu-satunya faktor yang memengaruhi perilaku pembelian konsumen.<\/p>\n<p>Studi pertama menemukan bahwa meskipun kecerahan toko penting bagi konsumen, <a href=\"https:\/\/sensing.konicaminolta.asia\/id\/what-is-correlated-color-temperature-cct\/\">suhu warna<\/a> dan <a href=\"https:\/\/sensing.konicaminolta.asia\/wp-content\/uploads\/2015\/09\/Understanding-Color-Rendering-Index-Low.pdf\">rendering<\/a> juga sama pentingnya. Temperatur warna cahaya yang tepat dapat mengarahkan pelanggan ke bagian tertentu di dalam toko atau bahkan produk tertentu. Ditemukan juga bahwa pencahayaan terang, ketika menyinari langit-langit, tampak efektif di jendela toko.[\/vc_column_text][vc_row_inner][vc_column_inner width=&#8221;3\/4&#8243;][vc_column_text css=&#8221;&#8221;]Studi kedua menganalisis reaksi masyarakat dengan melacak pergerakan mata mereka dalam pengaturan pencahayaan toko yang berbeda. Mereka menemukan bahwa dibandingkan area yang terang benderang, mata orang lebih tertarik ke area dengan pencahayaan kontras. Selain itu, cahaya biru menarik lebih banyak perhatian dibandingkan warna lainnya.<\/p>\n<p>Instrumen pengukuran cahaya seperti Konica Minolta <a href=\"https:\/\/sensing.konicaminolta.asia\/id\/product\/chroma-meter-cl-200a\/\">Chroma Meter CL-200A<\/a> dan <a href=\"https:\/\/sensing.konicaminolta.asia\/id\/product\/illuminance-spectrophotometer-cl-500a\/\">Illuminance Spectrophotometer CL-500A<\/a> dapat membantu mengevaluasi suhu warna dan kecerahan berbagai jenis pencahayaan dengan mudah.<\/p>\n<p>Pelajari lebih lanjut tentang konsep dasar fotometri dan kolorimetri dengan <a href=\"https:\/\/sensing.konicaminolta.asia\/id\/learning-centre\/light-measurement-learning-center\/\">buklet<\/a> pendidikan gratis kami .<\/p>\n<p>Atau, klik <a href=\"https:\/\/sensing.konicaminolta.asia\/id\/rfq-form\/\">di sini<\/a> atau hubungi kami di +65 6563 5533 untuk konsultasi gratis tentang pengukuran suhu warna dan kecerahan berbagai pencahayaan.[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;1\/4&#8243;][vc_single_image image=&#8221;14780&#8243; img_size=&#8221;large&#8221; alignment=&#8221;right&#8221; style=&#8221;vc_box_outline&#8221; border_color=&#8221;black&#8221;][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row][vc_column][vc_empty_space height=&#8221;88px&#8221;][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row][vc_column][vc_empty_space][vc_column_text css=&#8221;&#8221;] Bagaimana Pencahayaan Toko Mempengaruhi Konsumen? [\/vc_column_text][vc_empty_space height=&#8221;18px&#8221;][\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;1\/4&#8243;][vc_empty_space height=&#8221;8px&#8221;][vc_single_image image=&#8221;14781&#8243; img_size=&#8221;medium&#8221; style=&#8221;vc_box_outline&#8221; border_color=&#8221;black&#8221;][\/vc_column][vc_column width=&#8221;3\/4&#8243;][vc_empty_space height=&#8221;18px&#8221;][vc_column_text css=&#8221;&#8221;]Pencahayaan merupakan alat penting yang membantu menciptakan pengalaman berbelanja yang memengaruhi perilaku pembelian konsumen. Kebijaksanaan konvensional adalah bahwa toko dengan pencahayaan yang terang dan berwarna-warni dapat dengan mudah menarik konsumen. Namun, hal ini tidak praktis karena konsumsi energinya<\/p>\n","protected":false},"author":1,"featured_media":14781,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_links_to":"","_links_to_target":""},"categories":[146,149],"tags":[199],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How Store Lighting Influence Consumers? | Konica Minolta Color, Light, and Display Measuring Instruments<\/title>\n<meta name=\"description\" content=\"Light brightness and color temperature can influence consumers and light measurement instruments like CL-200 and CL-500A can help evaluate them with ease.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sensing.konicaminolta.asia\/id\/how-store-lighting-influence-consumers\/\" \/>\n<meta property=\"og:locale\" content=\"id_ID\" \/>\n<meta property=\"og:locale:alternate\" content=\"en_US\" \/>\n<meta property=\"og:locale:alternate\" content=\"th_TH\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How Store Lighting Influence Consumers? 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