An infinite number of colors surround us in our everyday lives. It influence our tastes in food and other purchases, and it can also tell us about that person’s health.
Even though colors affect us so much, our knowledge of color and its control is often insufficient, leading to a variety of problems in deciding product color or in business transactions involving color.
How to Communicate Color Precisely?
Color perception is subjected to individual interpretation and this makes color communication difficult and vague.
To better understand precise color communication, we must first understand the three attributes of color; hue, lightness and saturation.
By creating a scales for hue, lightness and saturation, we can then express color numerically.
How to Identify and Evaluate Metamerism
Metamerism happens when the two objects with the same color appear identical under one light source but different under another light source. This phenomenon is mainly caused by the variations in pigments, dyestuff or materials.
Because of metamerism, achieving accurate and consistent color in products is a challenge for manufacturers, especially for those whose products are assembled using various parts from different suppliers where each of them has their own color formulation.