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Skin whitening or lightening has long been a trend in Asia and is set to boost the global market. The global market for skin lighteners is estimated to be around US$19.8 billion, driven by the growing desire for light-colored skin both for men and women primarily from the Asian, African, Japan, China, India and the Middle East region. Skin whitening in general, refers to the practice of using chemical substances to lighten the skin tone or to provide an even skin complexion by lessening the concentration of melanin. Skin whitening products represent one of the fastest growing segments in the global beauty industry.
