Pharmaceutical Industry Color Control – The Color of Quality

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The appearance of a product greatly influences its sale ability and has tremendous influence on choice. Wrongly colored products may lead to adverse consumer reaction as they appeal to the emotional senses and touches of a buyer in a very special way. For example, colors of consumer goods influence consumer acceptance and the act of putting the product into the shopping cart. In the food industry, color indicates freshness and ripeness of a food product and is often deem as a quality indicator. Similarly for pharmaceutical industry, color is perceived and documented for special reasons.

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