What Is Visual Appearance Measurement?

Color, gloss, translucency and texture, the interaction of these optical properties describe the visual appearance of a product.  Appearance measurement is taking centre stage as behavioural science studies reveal the consumer’s thoughts on buying decision – perception followed by emotion.

As appearance is a critical parameter affecting buyer’s decision, quantifying appearance attributes helps to ensure product conformity, uniformity and reproducibility.

Many manufacturers specify color and gloss to ensure product reproducibility and with modern materials, optical properties include mirror finishes, metallic colors and mirror like reflection are now part of the specification.

Beyond color and gloss, appearance measurement quantifies the quality of a surface and how different parts coming from several supply chain come together in harmony.

Reflected image qualityorange peelgloss and haze are some appearance attributes.  These attributes are easily measured and used for quality control.

For more information on how to measure and control appearance attributes or to schedule a free product demonstration, please write to us.